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Don’t listen to the industry sages, they’re not your ad’s target
by Mark Ritson at Marketing WeekTourism Australia ads are often polarising of industry opinions but as Mark Ritson so eloquently points out: who gives a f*** about what the industry thinks. The only opinions that matter are those...
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What is ESG
by LUCIANA ECHAZÚ AND DIEGO C. NOCETTI at Fast CompanyIt's on pretty much every boardroom agenda and increasingly in the firing line of industry regulating bodies but what does ESG actually mean? We all think we know what it means but do we really? G...
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Marketing skills - what is most in demand
by Charlotte Rogers at Marketing WeekPersonally I find this piece both interesting and disturbing - the shift in what marketers themselves think of as the most important tools they have in the tool-bag is clearly shifting to hands-on...
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Evolution of the role of the CMO
by David Phillips via MumbrellaGreat read for those with eyes on a CMO (sic) role and beyond. There is no question that the breadth of what marketing covers has increased phenomenally over the last decade. With that has come gr...
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Why CMO's are inhousing content
by Nadia Cameron, CMOIn-housing has become hugely popular in the last couple of years, so much so, there is now an industry body associated with the practice - IHAC. The benefits associated with this practice go way b...
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Synthetic audiences, panels and IDs coming....
by Paul McIntyre and Sam Buckingham-Jones (Mi-3)Measurement and attribution must be the the most hotly debated topics in marketing. Not surprising therefore that tech has reared its head to "come to the rescue". The solution also circumvents al...
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Dealing with Imposter Syndrome
by Mark Ritson at Marketing WeekNice piece of pragmatic, down to earth advice for dealing with something I have observed as being hugely common in our industry - Mark cites maybe 30-40% of marketers suffer from imposter syndrome...
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The Ad Contrarian
by Bob HoffmanI cannot recommend this blog highly enough. I am not smart enough to challenge or endorse all Bob's comments but if nothing else they are a hugely enjoyable read. He does seem to make intrinsic se...
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Why it's time to think less like a marketer, and more like an activist
by Beto Fernandez at AANAI was lucky enough to be at AANA Reset to hear Beto give this presentation and it was undoubtedly one of the day's highlights. Fascinating, challenging, insightful, brave and yes at time completel...
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First Impressions Count
by Fast CompanyIt's an old 'un but a golden. It never hurts to be reminded of the importance of first impressions. This article from Fast Company covers the basics really well and serves as a great reminder - no...
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