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Marketing skills - what is most in demand
by Charlotte Rogers at Marketing WeekPersonally I find this piece both interesting and disturbing - the shift in what marketers themselves think of as the most important tools they have in the tool-bag is clearly shifting to hands-on...
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HBR distils Porter's Five Forces
by Harvard Business ReviewYou know when you feel you should know something but you don't and you need to get up to speed quickly? Welcome to Harvard Business Review's "The Explainer". Hands up, I had never even heard heard ...
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